Scale

Competitive fishing app

Scale

Tired of paper based leaderboards and disjointed bragging rights

Scale was bourne out of Alex's frustration of having to keep track of each friend's catch on his phone, to tally the scores, keep track of who was winning and for the most impressive images of their catch to be lost in their photo reel in amongst all the other images and memes.

Scale is an iOS app that allows players to create games with a whole host of leavers, invite their friends and play fishing games with one another.

A leaderboard with auto-updating scores and calculations, the ability to upload pictures of their catch and to set a personal profile picture for their own profile.

A gorgeous design with a full fledged design system that transcends the app and spills over into the marketing and web platforms.

If Carlsberg made fishing apps...